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Crystallized Swarovski Elements
A khaleeji High Fashion

Crystal Swarovski Element 2009

NEW BRAND OF SWAROVSKI ELEMENT

ELEMENTAL attarction
The dynamic new brand for Swarovski's world-famous light-filled crystals. Dazzling drops of desire,adding touches of brilliance to fashion,jewellry,accessorise and interiors. Bringing creative visions to life. Love at first light. Wherever you see the "Made with CRYSTALLIZED.

ABOUT SWAROVSKI

It was in another century, indeed another world, in which a young man from Bohemia, Daniel Swarovski, invented and patented a machine, enabling him to cut crystals with the outmost precision.
To be able to power his grinding machine with hydro - electric power, Daniel Swarovski moved to Wattens in Tyrol with his family, and with this he laid the foundation for the realisation of his crystalline vision.

1895

Daniel Swarovski founds his company in Wattens, Austria. His vision is to make crystals that provide people with pleasure, and to take what is good and improve it still further – a principle that his company adheres to, to this day.

1919

Tyrolit is founded in Schwaz, Austria to capitalise on Swarovski’s experience with grinding tools. Today, Tyrolit as the leading brand for innovation and technology is synonymous with all conceivable applications within the realms of grinding technology.

1931

Sew-on crystal-studded ribbons are launched, providing fashion and accessory manufacturers with new design possibilities.

1937

Glass reflectors are developed to improve visibility and safety on the road. Today Swareflex is one of the leading producers of road safety products.

1949

Swarovski Optik is founded, and goes on to become a leading manufacturer of precision optical instruments for hunting and nature observation.

1956

In cooperation with Christian Dior, Swarovski develops Aurora Borealis, a shimmering finish that enhances the sparkle of cut crystal.

1965

Swarovski launches a range of crystal elements for chandeliers and lighting. The pendants, which were registered in 1977 as STRASS® Swarovski® Crystal, are used today in classical chandeliers, including those in Versailles and at the Metropolitan Opera in New York, and for contemporary lighting elements.

1976

The first decorative crystal objects win the hearts of the consumer. The mouse is the first item in the branded range Swarovski Silver Crystal, which today incorporates over 160 gift items and collectables. The brilliant cut animal figurines, fruits and other decorative objects are available worldwide.

1977

Swarovski launches its first jewelry collection: Today the Swarovski Premium Line encompasses jewelry, accessories and decorative crystal objects.

1987

The Swarovski Crystal Society is founded for people with a passion for collecting crystal and today has over 400,000 members.

1989

The Couture Line Daniel Swarovski is founded in cooperation with leading designers.

1995

The Swarovski Crystal Worlds is opened in Wattens, Austria. Since that time, seven million people have visited the Chambers of Wonder to experience the magic of crystal with all their senses.

1999

A joint venture between Swarovski and Golay results in Signity, a brand for precision-cut synthetic and natural gemstones.

2001

Swarovski Creative Service Centers, which provide business customers with trend consulting, inspiration and product information, are opened in São Paulo and Dubai as part of a global network including centers in Wattens (1995), Paris (1999), New York (1999), London (2000) and Milan (2000).

2002

Taking chandeliers seriously as an art form, the Crystal Palace Collection is launched, complete with contemporary interpretations of the classic chandelier by Ron Arad and Tord Boontje. Avant-garde lighting creations are added to the collection by renowned designers every year.

2003

André Heller designs a number of new Chambers of Wonder for the Swarovski Crystal Worlds.Swarovski develops Crystal Fabric, a method of adding countless tiny crystals to fabrics for a delicate shimmering effect.Runway Rocks – a range of jewellery for the catwalk – is created in cooperation with leading designers.

2004

www.thecrystalweb.org, a virtual museum, online playground and source of information is given a new navigation system called Liquid. Swarovski develops the XILION, a crystal with alternating sizes of facets that enhance the refraction of light for even more sparkle.

2005

The first publication on the brand Daniel Swarovski “A World of Beauty” is launched, giving an insight into the creative vision behind Daniel Swarovski and the impact of crystal on the world of fashion and interior design.In cooperation with Kludi, the German manufacturers of quality bathroom fixtures and fittings, Swarovski launches two versions of the exclusive “Swarovski bathroom made by Kludi”.Swarovski Fashion Rocks is staged in Monte Carlo – a major charity gala that couples rock stars and leading fashion designers.

SWAROVSKI CRYSTAL WORLD

The-Giant And Origin Of The Crystalline Enchantment

In order to experience the phenomenom of the crystal,Swarovski the Crystal World were founded in 1995 on the occasion of the 100-years. Jublee of the Austrian family enterprice Swarovski Wattens under the direction of Andre Heller,innovative interpretations of renowned artists merge into a kaledoscope for all the senses. Far from the ordinary,the Crystal World invite you to a magical experience. Within the interiors of the Giant underground Chambers of Wonder delight hundreds of thousands of visitor each years in a multi faceted play of crystalline colours and forms.The Giant continues the enchantmentand sends new and further.Fantastic Chambers of Wonder into the world Swarovski innsburck is one of these special crystalline places and sparkling frame of the Chambers of Wonder, winter wonderland.